Burger Wisconsin Chain

Even better chips at Burger Wisconsin!

Burger Wisconsin are the first (and not last!) of the QSR Burger chains to get on board with The Chip Group. Late last year we ran a collaborative promotion supporting their goal to provide healthy burgers and fries for their customers.

Burger Wisconsin Logo

All staff from the 22 outlets completed our Online Training and with their thick cut fries and approved oil – we are proud to say that they are serving chips to our recommended standard (with less than 9% fat!)

Check out the press release below with some more detail from the promo, jump over and read about their commitment to providing the best for their customers here OR even better – next time you are craving a burger, head to one of the 22 Burger Wisconsin outlets throughout NZ and tuck in to some well-cooked, lower fat chips!

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MEDIA RELEASE – 24 OCTOBER 2013

Burger Wisconsin serving tastier, lower fat chips across New Zealand

Burger Wisconsin are serving healthier chips to their customers by cooking chips to industry standards in each of their 22 stores nationwide.

Franchisees & team members from Burger Wisconsin across New Zealand have completed The Chip Group’s online training to ensure customers can enjoy tastier, lower fat chips.

The initiative is a partnership with The Chip Group, the industry organisation working to educate and promote “Tips for Better Chips” training modules throughout the country each year.

The modules equip outlets that serve chips with the right information and cooking techniques to ensure their chips meet industry standards in areas such as chip size, oil temperature, drainage and fryer maintenance.

“Our commitment to serving top quality food extends to all our products – including chips. We source fresh, local ingredients in our stores and we make sure we’re cooking fries to the highest industry standards – ultimately giving our customers the best possible meal,” says Steve Hanna, Burger Wisconsin’s Franchise System Owner.

All new Burger Wisconsin staff members will be required to complete The Chip Group’s training as part of their induction. Glenda Gourley, Chairperson of The Chip Group, believes more fast food franchises should follow Burger Wisconsin’s initiative.

“Burger Wisconsin is leading the way with their commitment to cooking the best chips possible in their stores. The benefits are clear for operators cooking to industry standards – their customers receive a superior product that’s better for them,” says Ms Gourley.

“Staff who up-skill with The Chip Group training know the importance of correct frying temperature, cooking time, specific cooking techniques and which oil is best to use – crucial elements to offering tasty, healthier chips.

“When you approach a chip shop operator, be sure to look out for The Chip Group certificate that shows they have completed our free online training module. The skills of the operator have a huge impact on the chip.”

Independent laboratory testing has shown Burger Wisconsin chips contain an average of 6.3% fat – industry best practice specifies that chips should be lower than 9% fat.

“Kiwis love hot chips and operators who have completed The Chip Group’s training really know what they are doing. The training is scientifically based and emphasises that by taking extra care when cooking chips, you can remove a significant amount of fat,” says Ms Gourley.

Mr Hanna outlines that Burger Wisconsin has a responsibility to serve the best quality burgers and chips they can. “Health plays a big part in being top quality, and partnering with The Chip Group ticks off both boxes to give our customers healthier and tastier chips, which is why we proudly display our nutritional information on our website – www.burgerwisconsin.co.nz.”

The 22 Burger Wisconsin stores can be found across New Zealand are:

  • Auckland: Howick, Mairangi Bay, Mt Albert, Mt Eden, Ponsonby, Remuera and Onehunga
  • Poverty Bay: Gisborne
  • Hawke’s Bay: Havelock North and Napier
  • Greater Wellington: Raumati, Mana, Island Bay, Hataitai, Northland, Brooklyn, Silverstream, Lower Hutt, Petone and Wadestown
  • Canterbury: Cashmere and Papanui

 

ENDS

For more information visit www.chipgroup.co.nz or www.burgerwisconsin.co.nz, or contact:

 

Kate Underwood                                                            Steve Hanna

Training and Education Manager                                    Franchise System Owner

The Chip Group                                                            Burger Wisconsin

022 066 8711                                                                        (04) 4384 9000

kate@thechipgroup.co.nz                                                 steve@wisconsin.co.nz